Personal AI Assistant Instinct Hit a $2.5B Valuation in Weeks - A Top Agent Researcher Hid Complex Tech Behind a Text Message
Instinct is a personal AI assistant built by Noah Shinn, author of the Reflexion paper, that helps users book tickets, shop, and cancel subscriptions just by texting or calling. It’s still an invite-only free beta with no disclosed revenue, yet its valuation jumped from $500 million to $2.5 billion in a matter of weeks, led by Benchmark and Index Ventures. This piece breaks down the technical moat behind the hype, the valuation bubble risk, and the permission boundaries you need to set before letting an AI handle your errands.