Alibaba Leans on AI to Revive Sluggish 618 Shopping Festival
AI News: China’s annual 618 shopping festival has faded amid a weak consumer environment, with Alibaba Group actively using AI technology to boost buying sentiment. Amid a weakening economy and tightening consumer wallets, Alibaba launched AI features like automatic price comparison search, aiming to attract users with more precise discount recommendations. Related advertisements have appeared in Hangzhou’s major subway stations, showing Alibaba is ramping up efforts for this year’s 618 event.