Siri AI's Advanced Features May Get a Paywall, Targeting Power Users
AI news flash: Tim Cook stated during what is likely his final earnings call as Apple CEO that the highly anticipated Siri AI upgrade may come with a paywall. He acknowledged the plan isn’t finalized, but the idea is to let users buy more Siri AI compute through their existing iCloud+ subscriptions, which currently provide expanded cloud storage. Cook said they think some users will want to use Siri AI heavily, so they’ll roll out some kind of upgrade on iCloud+ that lets users add on a higher-tier service bundle, and see how the market responds. He also stressed he’s quite excited about Siri AI’s current direction. This freemium-plus-paid-upgrade model mirrors what most AI players like Anthropic and OpenAI do.