AI Industry Frontlines

Generic AI models often fail in enterprise contexts. From Wagestream using Gemini to handle 80% of support tickets, to Sephora’s virtual try-on—how did these companies that trained AI as their own people get it right? I’ll share insights from my own team’s real experience.

Meta opened Ads MCP on April 29, 2026, enabling AI assistants to directly operate Facebook/Instagram ad accounts with 29 tools covering ad creation, management, catalogs, tracking, and performance analysis. The traditional agency business model based on 20% service fees will face severe challenges, but strategic judgment remains the core human value.