📰 Key Highlights

Attie is Bluesky’s AI assistant that lets users customize their social feed algorithms without writing code, and it’s now expanding into an open research tool. This week Bluesky added a new feature called Quests to Attie, letting users query information and news spreading across the entire Bluesky social network (nicknamed the Atmosphere), covering not just Bluesky itself but also all apps built on the underlying AT Protocol. With Quests, users can ask Attie to pull trending topic data or help surface the most influential accounts within a specific field or region.

The backdrop here is that Bluesky’s user growth has visibly slowed: after doubling to 40 million users within a year back in October, the platform has only edged up to roughly 45.6 million registered accounts since — so the company is actively hunting for tools and services that can lift user numbers and potentially bring in revenue. Attie launched in March as a standalone product that lets users design their own algorithms, build custom feeds, and potentially create their own apps through vibe-coding down the line. Attie is currently free, but the company has floated charging for it in the future.

Bluesky’s Chief Innovation Officer Jay Graber (who stepped down as CEO this March, with Automattic founder and CEO Toni Schneider taking over) said Attie’s AI is a tool that helps users make sense of the online world and push back against misinformation and noise overload. She also revealed Attie is getting a revamp that will add accessibility features and a new logo, with more updates rolling out over the next few months. The new version of Attie is currently in beta, with users being onboarded gradually through a waitlist. This past March, Bluesky announced it had closed a funding round that wrapped up in 2025, raising $100 million — giving the company room to experiment with AI projects like Attie and explore revenue models such as paid subscriptions.

💬 JudyAI Lab Perspective

Bluesky’s addition of Quests to Attie means users can now do more than just customize feed algorithms — they can also query trending topics and influential accounts across the entire Atmosphere network. It reflects a broader trend of AI assistants moving from single-purpose tools into open-ended research gateways.

The underlying motivation is worth flagging: Bluesky’s user growth went from doubling last year to barely inching up recently, which is why the company is actively stretching Attie from a pure algorithm-customization tool into a research tool that fights misinformation and helps users trace how information spreads. This tells you something — when growth slows, product teams often reposition AI features from “efficiency tools” into “understanding and judgment tools,” creating stickiness users can’t live without, beyond just operational convenience. On top of that, the parallel rollout of waitlist testing, accessibility features, and a new logo shows that AI feature revamps often come paired with a broader product experience redesign, not just a single point upgrade.

If you’re building an AI product, here’s something to chew on: is your AI feature stuck at “helping users get things done,” or has it already evolved into “helping users understand the world”?

📅 Source Information

🔗 Further Reading