Sony to Launch Cute AI Agent to Help Drivers in the Self-Driving Era
AI news brief: Sony Group plans to launch an in-car AI agent service as early as fiscal year 2027, paired with an original mascot character, aiming to grab a share of the emerging in-car entertainment market as the self-driving era approaches. The character is named Wichef, a talking rabbit-sheep mascot designed by Sony specifically for AI applications. As self-driving tech advances, drivers will shift from operating the vehicle to being passengers, creating demand for in-car entertainment and interaction — and Sony wants this approachable virtual character to stake out that market position.